Binance Labs, the blockchain incubation initiative run by Binance, has provided the blockchain-based customer relationship management (CRM) Cere Network with strategic funding, according to a press release.

Binance Labs announced that Cere Network would be graduating from the Season II cohort of its incubation program on June 5. On July 3, Cere Network announced that it is receiving funding from Binance Labs, Arrington XRP Capital, and NEO Global Capital.

The Cere Network reportedly uses a “decentralized system” integrated with a blockchain to store customer data. Businesses and vendors are then granted permissioned proxy keys from Cere Network that allow them to access this data.

According to Cere, this allows such entities to share customer data securely, and also more easily. It is reportedly more easy to share data and information on this blockchain network because at present, CRM and CDP systems are isolated, which makes it hard to aggregate data for insights.

Cere is also reportedly issuing an incentive token (CERE) to motivate people to run blockchain nodes, as well as for users to pay for network services.

A recent press release claims that, Cere Network is the first and the only CRM and Customer Data Platform (CDP) network based on blockchain technology; additional, CRM remains the largest and fastest growing software category, says research firm Gartner.

Ella Zhang, Head of Binance Labs, also said that it will continue to work with Cere and integrate it into Binance Chain. Cere Network is on its way to becoming one of the first major on-ramps for brands, apps, and other enterprise assets onto the blockchain. He also said that they are looking forward to working closely with Cere to build this ecosystem and will have more news to share about its integration with Binance Chain soon.

Binance Labs announced its first cohort of graduates in December 2018. This included eight projects that were granted a huge amount of $500,000, along with other resources and mentorsto guide development. The program is scheduled to last 10 weeks, and seven of the eight projects were completed during the first cohort.