Release, a blockchain-powered social commerce platform, has declared on July 12 that its platform is ready to revolutionize the agriculture and fishing industry. The agriculture and fishery industries have a vast potential to scale at a global level if problems such as logistical efficiency and price fairness can be resolved. Release has reportedly developed a social commerce architecture that will help in revolutionizing the global agriculture and fisheries logistics.

It explained that: “Sellers will be able to decide on the spot prices of freshly picked vegetables, fruits, fishes, shellfishes, etc. while selling to a general buyer. This can potentially solve the major concerns in this industry and optimize it massively – for the benefit of both buyers as well as sellers.”

According to Release, logistics and supply chain inefficiency and the lack of efficient communication among buyers and sellers are some of the most significant difficulties that social commerce is facing. Release emphasized that this social commerce platform would reduce the role of intermediaries, further extending the scope of agriculture and fishing in e-commerce.

Social Commerce and Decentralization

Social commerce is a subset of e-commerce that includes social media—online media that fosters social interaction—and user contributions to assist online purchasing and selling of products and services. Release intends to join social media and e-commerce, to offer a robust social commerce platform that is distributed and decentralized in nature.

The project has used cutting-edge technologies such as Big Data and Artificial Intelligence (AI) to develop a robust, safe, secure, and transparent social commerce platform. ‘Release’ native token will enable holders to access characteristics on the platform to buy services, skills, products, among others.