Blockchain Technology to Rescue Small Publishers
As Australian book publishers grapple with global disruption, digital technologies, and economic uncertainty, QUT researchers see how blockchain technology can assist them survive and thrive. Directed by Associate Professor Mark Ryan from QUT’s Creative Industries Faculty, the team developed a world-first blockchain prototype system for digital rights management and royalty distribution to create new commercial opportunities for small publishers.
The two-year association included researchers from QUT’s Creative Industries, Law, and Science and Engineering Faculties, and Brisbane-based micro-publisher Tiny Owl Workshop. “There’s a lack of practical research into how publishers may benefit from blockchain, as well as authors, and other creatives, along with other cultural institutions such as libraries and archives,” said Professor Ryan in a statement.
“So, we worked with Tiny Owl Workshop to create additional value from the IP publishing houses generate when creating books. A new digital edition of the novella No Point in Stopping is the result. Blockchain technology underpins cryptocurrency, and is being used for rights and royalties management for numerous industries, like music distribution, and the tracking of products including beef, diamonds, and the sale of art.”
“There is a small but growing volume of research and innovative technological experiments that focus on blockchain for book publishing. But, most of it is focused on enabling authors to self-publish and earn royalties.” Sue Wright, Director of Tiny Owl Workshop, stated in a statement that the project team allowed Tiny Owl to generate new revenue and royalty streams from the kind of IP all publishers formulate as they work to bring books to market. “We took the behind-the-scenes intellectual property the publishing team created when developing the novella No Point in Stopping, written by Brisbane author Samuel Maguire,” said Ms. Wright in a statement.
“Then, three new paratexts were designed as an ‘Education Edition’ for writers and creative writing students. The largest is the Editor’s Bundle, which includes the original manuscript, the edits, and correspondence between the editor, Harlan Ambrose, the author, and the publisher.”Professor Ryan told the second outcome of the project was the production of a blockchain prototype system for rights management and royalty distribution that constitutes micro-payments through smart contracts to all creative professionals included in the writing and publishing process.
“Using open-source blockchain technology, the project managed intellectual property agreements and royalty payments, and tracked purchases with a custom digital ledger,” he stated. “Thirdly, the project resulted in a Print and Electronic (P&E) tracking system that can track the sale of physical books made possible by the design of a marketing bellyband that contains a QR code.
This code gives purchasers of physical book copies a free download of one digital bundle from the ‘Education Edition,’ linking physical book purchases in bookstores to online downloads, and providing a ledger of where customer transactions originate from.” “Working with blockchain is still a very technical and complex process. Our project required in-depth knowledge of information technology, information systems, and coding, as well as legal expertise and an understanding of the creative aspects of book publishing.”
Dr. Michael Adams from the Science and Engineering Faculty’s School of Information Systems formed the prototype open-source blockchain-based system for the project. “The prototype coordinates complex communications between a browser-based user interface, the YAWL business process management system, and the blockchain platform Hyperledger Fabric,” Dr. Adams said in a statement.
The No Point in Stopping project was financed by Catapult grant from QUT’s Institute for Future Environments, a scheme intended to seed innovative transdisciplinary research that replies to industry requirements. The other members of the project team involved Dr. Phoebe Macrossan, Dr. Cameron Cliff, Professor Nic Suzor, Dr. Kylie Pappalardo, Dr. Suriadi Suriadi, and Professor Arthur ter Hofstede. They associated with Sue Wright from Tiny Owl Workshop.