Axie Infinity made global headlines by generating $1.2 billion in revenue from a community with only 600,000 blockchain gaming players. The sheer difficulty of accessing blockchain gaming is one factor for the low number of active participants.

CEO of Coda and a founding member of Infinite Arcade, blockchain gaming must go through up to ten stages before they can begin playing a blockchain game. Which is a far cry from the UX (user experience) that consumers are accustomed to when downloading their usual apps.

The CEO compares the current state of the blockchain gaming industry to an earlier computing period when using IT equipment required some technical understanding.

Players of blockchain gaming must have a basic understanding of technology.

“Today, all you have to do is open your phone, type your message, and press the send button. To send a message to someone thirty years ago, you had to write code, and blockchain gaming is now at that degree of usability. Right now, you have to go through five to ten processes and numerous levels to get to the point where you can play the game.” And it’s easy to make hundreds of mistakes during this procedure, costing you the money you’ve invested. As a result, blockchain games are only for expert users for now.”

Infinite Arcade aims to change this by establishing a network of developers and dashboards and software development kits to help blockchain gaming developers overcome the present barriers to entry into the play-to-earn market and simplify tokenomics.

Online games have a long history; World of Warcraft, for example, has been operating since 2004. The conventional image is of someone who devotes a significant amount of time to their passion, frequently playing their favorite game for several years.

The casual player is the target audience.

However, Gökalp is aiming for the vastly larger casual gaming market, a gamble that has the potential to expand blockchain gaming’s audience from a few million gamers to the billions of people worldwide who own smartphones.

“Many venture capital firms are looking at this industry right now because it’s one of those generational enablers, and everyone is trying to figure out how to make it accessible to the general public.” “It’s fantastic that there are currently 10 million individuals with active wallets participating in blockchain games, but these are insignificant numbers compared to what’s going on in the non-blockchain world, where three or four billion people have phones and are playing games.”

Facilitating access

It intends to accomplish this in a variety of ways. With the debut of its blockchain gaming NFT collections on March 9th, which is effectively a market for these digital assets, it is giving non-fungible tokens (NFTs), which operate as access keys to Infinite Arcade’s play and earn offer.

The Infinite Arcade is now live. NFT holders are already earning $TIC across several casual games. We are looking for Guild partners, now is a great time to get in early! DM us or holler in our Discord. pic.twitter.com/xuNCKHpADD

— Infinite Arcade (@infinite_arcade) March 24, 2022

The company also introduces two Ethereum-based coins, $ARC and $TIC. The former is an in-game token, while the latter is a governance token. In March, the $TIC token will be available on QuickSwap.

Infinite Arcade also sells virtual real estate for the blockchain gaming community to buy and develop arcades on. However, Gökalp is quick to point out that he does not consider this a metaverse and prefers to refer to it as a “network.” What are your thoughts on the ETH/USD exchange rate?

The final piece of the puzzle is a dashboard for buyers and organizations that sponsor individuals to participate in blockchain gaming, manage their passive revenue, and play Infinite Arcade games.

Long-term strategy

Infinite Arcade was attempting to create a Gmail for blockchain gaming. Despite the potential for blockchain games to reach a large audience, Gökalp recognizes this will be a long-term effort. He said there were still a few stages before that level of UX could be achieved.

Also, read – Blockchain gaming giant, banned its services for Russian users.    

“I’d like to say that, and it’s certainly part of the long-term plan.” But I want to be open and honest and tell you that getting there will take some time. I’m not sure who said it, but “excellent technology becomes invisible over time,” but that’s what we’re going for.

“However, you can’t force changes in user behavior; there are steps to take, it’s a team effort, and it takes time.” I don’t think anyone imagined the Apple Store to become a part of everyday life when it first opened, probably except Steve Jobs himself. But it is now, and there is an app for it.”

According to the CEO, the first stage is to create a supply of games. The company now has ten mass-market games but wants to raise that number to 200 by the end of 2022. The second stage entails forming and maintaining communities around those games, while the third pillar is token design.

“You know, tokenomics is a big aspect of designing blockchain games, but it’s tough for a small team to figure out.” Finally, because companies must create games from the ground up, there are a few pillars of critical hurdles to entrance into the blockchain gaming business, which Infinite Arcade hopes to alleviate.”