The adoption of blockchain and decentralized applications by mainstream industry sections doesn’t need any more surveys, as there are many gleaming models of Fortune 500 companies as well as startups in their own spaces implementing such solutions to optimize their processes further. 

As the use cases for cryptocurrency technologies advance, a 50-year-old Turkish company has now staked into space by building a universal consumer loyalty program over blockchain to serve its long list of long term associates as well as newcomers attracted in doing business with them. 

The company Isiklar Holding A.S. is a renowned name in Turkey’s construction industry as a supplier of materials, and the customer loyalty platform they are building is called ISIKC.

Isiklar Holding is a multimillion-dollar public listed company in Turkey. With the ISIKC platform, they intend to offer their partners a much more uniform and transparent loyalty solution offering them benefits in the form of discounts based on the volume of business generated rather than depending on the duration of their association with the company. 

By doing so, Isiklar Holding will send a clear message to the partners that the company is committed to dealing with them fairly and transparently.

Isiklar Coin

The ISIKC blockchain-based loyalty platform is developed by a team of highly experienced experts who are not only skilled in technology but also know the extremely ambitious construction materials market. Like any other blockchain-based application, the ISKIC platform is kindled by its namesake Isiklar Coin that operates under the symbol ISKIC. 

The partners and dealers handling transactions with the Isiklar Group will be getting these coins every time they order assets and services from them, and based on their ISIKC coin holding design, they get rewarded in the form of cuts on bought materials.

As a part of the action to kickstart the ISIKC loyalty program, Isiklar Group is planning token sales. With the initial presale phase going active on Monday, January 13, 2020, those who would like to become a member of the initiative can buy ISIKC at a low price of $0.2 per token. The sale is restricted to 10% of the total coins.

Apart from its business, Isiklar Group also has a very useful corporate social responsibility arm, which is included in philanthropic and community development activities. Maintaining its custom, the company has also promised to grant 1% of total proceeds from the ISIKC private placement token sales to raise Turgut Isik Education and Health Foundation, which will utilize these funds to give scholarships to students and help the needy with healthcare support.

The ISIKC Loyalty Program is a simple, candid process where the advantages offered to dealers and partners in the form of discounts are directly linked to the number of ISIKC tokens they own and their participation towards the annual turnover of Isiklar Group of Companies. 

The loyalty program is supposed to apply across all the companies and subsidiaries that come under the parasol of Isiklar Group, making it one centralized platform traversing multiple business verticals of the Turkish conglomerate.