Sustainable Driving Plan – Fiat planning to launch Blockchain token rewards
UK-based startup Kiri Technologies and Stellantis will use Blockchain rewards so that they can encourage sustainable driving behavior. Stellantis is formed due to a recent merger between Fiat Chrysler and Groupe PSA. Did you know Stellantis owns 16 brands, including Peugeot, Citroen, Chrysler, and Fiat?
The rewards initiative will be conducted under Stellantis e-mobility program. The drivers of the New 500 Fiat, which is an electric car will be awarded KiriCoins that can be spent in the Kiri marketplace easily.
The New 500 car is well connected to a system that automatically collects KiriCoins and is based on driving distance and speeds up at the places where tokens can be accessed through the Fiat app. And to collect the coins, the customers can download the app, connect it to Kiri, and drive.
Well, driving one kilometer at a normal speed in the city is equal to one KiriCoin, which is worth two European cents. While you are driving, the conversions and calculations of kilometers to KiriCoins are immediate and Blockchain technology certified.
Apart from concrete rewards available on the digital marketplace, the 500 drivers who managed to achieve the highest eco score, will have additional access to offers from Stellantis, including Amazon, Apple, Netflix, and Spotify. Eco: Score measures the driving efficiency.
And the final goal is to promote sustainable and energy-efficient driving.
The reward program aims to give an added advantage to the New 500. The key is to understand that electric cars are no more a novelty in the market and companies need to figure out out-of-the methods to differentiate their product.
Apart from this, these automobile companies are competing with traditional and cheaper models. Hence, unlike Tesla, Fiat is not associated with electric vehicles. The reward program can attract new customers and establish a branding that connects New 500 with sustainable driving.
Although, the technology provider Kiri has a bigger mission i.e. ‘Think Big, Act Green.’ The concept executed on the New 500 is based on rewarding sustainable actions. The startup plans to expand the solution to promote sustainable consumption behaviors.
Although this may look like a high-end initiative to enable drivers to gain access to coins, simply by driving.
Another interesting fact is that in 2018, China’s BYD, the world’s largest electric vehicle and battery manufacturer, launched a carbon credit system that rewards drivers based on their performance and carbon footprint.
It also allowed drivers to redeem their rewards using tokens. A new entrant, BMW Korea is exploring a blockchain-based rewards program and the company is in partnership with VeChain so that they can track mileage with the help of a blockchain-based app.