Utilizing blockchain-based applications can be a terrifying process. But several crypto startups are looking to simplify the onramps to the decentralized web.

‘WAX’ is a gaming-focused platform meant for trading, selling, and purchasing digital assets. Earlier this week, it declared the launch of the ‘WAX cloud wallet,’ which strives to streamline the login process of several blockchain applications.

According to WAX, the goal of its wallet, which will be available for both desktop and mobile devices, is to give users with little-to-no cryptocurrency experience easy access to blockchain-based, dapps.

The WAX wallet holds cryptocurrencies as well as non-fungible tokens (NFTs) but also enables people to log into dapps via more well-known systems like Facebook, Twitter, and other social media platforms, without requiring the use of private keys.

At the moment, accessing dapps can be a very tedious and challenging process, particularly for people who aren’t crypto savvy, Arielle Brechisci, content and community manager for WAX, explained.

“Typically, there are numerous steps involved in the initial onboarding process, including visiting a website, creating an account, visiting an exchange, waiting for know-your-customer (KYC) approval, buying crypto, and then sending that crypto to a specific wallet. And the process doesn’t end there. It can often take several hours or even days before someone can gain entry to an application,” according to Brechisci.

“Accessing blockchain dapps is difficult, and for that reason, it’s hard for dapp developers to get customers to play their games,” she said. “It’s just too complicated to bother with, but WAX makes it as easy as playing a game you download from the Apple App Store. There’s no friction.”

WAX cloud wallet users are not required to download an external wallet, like ‘MetaMask,’ or other blockchain software, to begin using dapps or playing blockchain-based games. In this way, WAX’s cloud wallet solution is much like some others, which are likewise trying to analyze the onboarding process for users, such as IOST’s ‘OnBlock’ and Audius’s ‘Hedgehog.’

Similar to WAX, both IOST and Audius recognize blockchain gaming as a fundamental way to introduce crypto to the masses.

And, to expand the number of blockchain gamers, WAX has allied with ‘Prospectors,’ an online, real-time economic strategy multiplayer game. The EOS-based game, which averages around 2,500 daily users, according to ‘DappRadar,’ will be the first to test run WAX’s cloud wallet.